Logo design
A logo that works on a van and a phone screen.
Most small-business logos fail in the same two places: shrunk down to an app icon, and blown up on the side of a vehicle. We design for both ends first.
What we do
What you get
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A mark that survives being small
If it turns to mush as a favicon or a social avatar, it is not finished. We check the smallest size before we fall in love with the biggest.
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Files for everything
Vector originals that scale to a building, plus the everyday formats for print, web, social and whoever asks for it next. You get the source files, not just the exports.
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Colour, black, white and one-colour versions
Because a sign-writer, an embroiderer and a newspaper all need something different, and finding that out at the point of need is how businesses end up with four slightly different logos.
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Simple rules for using it
A short guide: the colours with their codes, the fonts, how much space it needs, what not to do. Two pages that anyone can follow, not a forty-page brand bible nobody opens.
Detail
How to tell a good one from an expensive one
A logo is not your brand. It is a signature: the thing that makes people recognise you the second time. Judged that way, most of the money spent on logos is spent on the wrong things.
A good one is recognisable at a glance, works in one colour, still reads at 16 pixels, and does not depend on a trend that will date it within three years. Gradients, thin lines and elaborate detail all fail at least one of those tests.
It also has to suit the trade. A groundworks firm and a beauty clinic have genuinely different jobs to do; one needs to look solid and the other needs to look considered, and a logo that ignores that is decoration.
If you already have a logo you are attached to, we will often say keep it. A recognisable, slightly dated logo is usually worth more than a fashionable new one nobody associates with you yet.
What it costs
Logo design is quoted on its own or included in the scope of a website project. Tell us what you need it for, whether that is vehicles, signage, workwear or packaging, and we will give you a price rather than a range.
FAQs
Questions about logos
How many concepts do I get?
A small number of genuinely different directions rather than a page of variations on one idea. Twenty options is not generosity, it is a way of making the client do the deciding.
Do I own it?
Yes, outright, once it is paid for, including the vector source files. A logo you cannot get the original artwork for is a problem waiting to happen the first time a sign-writer asks.
Can you match my existing colours?
Yes. If you already have vehicles, signage or workwear in a particular colour, that is a constraint worth respecting rather than an obstacle.
Do I need a rebrand or just a tidy-up?
Very often just a tidy-up. Redrawing an existing mark properly, fixing the colours and producing the files you are missing costs less and throws away none of the recognition you have already built.