J.J. & A.W. Skeet
Surfacing and groundworks across Ryedale, York and Scarborough. Built to prove a family firm is exactly that.
Web design · Norton
Half the name is yours.
Malnor is MALton and NORton, and we are about five minutes from Norton high street. If your business is here, we are as local as it is possible to be.
- Websites from £400
- Content written for you
- Usually live in around a week
The problem
What we see in Norton
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Norton businesses get filed under Malton
Two towns, one river, and a lot of people outside the area treating the whole thing as Malton. If your customers are local it barely matters. If they are searching, it matters a great deal. A website that never says the word Norton will not be found by anyone typing it.
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The equine trade sells well beyond Yorkshire
Norton is one of the country's significant racehorse training centres, and the businesses around that, such as farriers, equine vets, feed and bedding suppliers, horse transport, physiotherapists, saddlers and yard builders, are selling to owners and trainers who may be nowhere near here. That is a national market reached through a website, and a surprising number of those businesses do not have one worth the name.
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A good high street business with a poor website
The commonest pattern anywhere, and Norton has its share. Somebody doing genuinely good work, whose website was built in a hurry years ago and now makes them look smaller than they are.
Locally
Selling from Norton
Norton sits directly across the Derwent from Malton and functions as its own town, with its own high street, its own trades and its own light industrial estates. Most businesses here serve a local catchment, and for them the website's job is straightforward: be findable, be credible, be easy to contact.
The exception is the racing industry, and it is a big exception. Norton is a long-established training centre, and the supply chain around it is unusually specialist. If you shoe horses, transport them, treat them, feed them or build the yards they live in, your customer is not necessarily in Ryedale. They might be anywhere there are horses. That changes what the website has to do. It stops being a local advert and starts being the thing that lets somebody two counties away decide you are worth ringing.
It also means the ordinary local-SEO advice does not entirely fit. A specialist business with a national customer needs content that explains what it does properly, because the person reading it cannot pop in.
Work
Sites we have built nearby
Both of these are businesses within a few miles of here.
A & J Plant Sales
A filterable machinery listing with a page per machine and a sold archive, run entirely by the dealer.
Sectors
Trades we work with in Norton
The pages below go into what each trade's customers are actually looking for.
Pricing
What it costs
Published, the same for everyone, and the same whether you are up the road or an hour away.
Essential
Up to 5 pages
£400
- Designed for your business, not a template
- Every word written for you
- Fast on a phone, where most people find you
- Enquiries land straight in your inbox
- Built so Google can read it
- Domain, hosting and email sorted
- One round of revisions
Recommended
Complete
Up to 10 pages
£800
- Everything in Essential
- A page per service, so each one can rank
- An areas page, so nearby customers find you
- A fuller work section to win the job
- More internal linking between pages
- One round of revisions
Advanced
Bespoke build
£1,200+
- Everything in Complete
- Built around what your business actually does
- Filterable listings, bookings or directories
- Connected to systems you already use
- Scoped and quoted before anything starts
Need a page or two more than the package allows? We will quote for the extra pages before you commit to anything, so you know the full cost up front. See the full comparison.
FAQs
Questions from Norton businesses
Should my website say Norton or Malton?
Both, and honestly. If you are in Norton, say Norton. It is what people here type and it is where you are. Mentioning Malton as well is not deception, it is describing your catchment, and the two towns are treated as one by most people searching from outside.
My customers are trainers and owners, not locals. Does local SEO matter?
Less than you would think. If you sell into the racing industry nationally, the site should be built to explain the specialism properly and be findable for what you do rather than where you are. That is a different build, and we would tell you so rather than sell you a local package.
Can we meet up?
Yes, easily. We are minutes away. Plenty of projects run entirely over email, but if sitting down with the site in front of you is quicker, that is no trouble at all.
How much for a small business site?
£400 for up to five pages, £800 for up to ten, with the content written for you. The same prices apply here as anywhere else.
Advice
Useful before you decide
What a small business website actually needs
Most small business sites have too many pages saying too little. Here is the site most local businesses should have, page by page, and the five…
Seven signs your website is costing you work
A failing website leaves no trace: the enquiries that did not happen never show up anywhere. Twenty minutes on your phone will tell you where you…
How much should a small business website cost in the UK?
Quotes for the same website vary enormously. Here is what actually drives the price, and the four questions that tell you whether one is fair.