A & J Plant Sales
A filterable machinery listing with a page per machine and a sold archive, run entirely by the dealer.
Web design for accountants
People change accountant about twice a decade.
Which means every enquiry matters, and the ones that arrive are already unhappy somewhere else. Your website's job is to make switching feel straightforward rather than like another chore.
- From £400
- Fee transparency handled properly
- Content written for you
The problem
Why the enquiries are rarer and worth more
Accountancy has an unusual buying pattern, and the website should be built for it rather than for volume.
-
Most people are not shopping, they are leaving
The typical enquiry comes from someone whose current accountant stopped replying, missed something, or has grown too big to care. They are not comparing features; they are looking for someone who will actually pick up the phone. Say that you do.
-
Switching feels harder than it is
The single biggest thing stopping an enquiry is a vague belief that changing accountant is complicated and might annoy HMRC. A short, plain page explaining how a handover actually works removes more friction than anything else you could publish.
-
Nobody publishes fees, so publishing them stands out
Almost every accountancy site says "contact us for a quote". A firm that publishes a monthly figure for a sole trader and for a small limited company gets enquiries from people who have already decided they can afford it.
-
The customer is a business owner, not a finance director
They do not know what a P11D is and are slightly embarrassed about that. Writing in plain English is a genuine competitive advantage in a profession that mostly does not.
What it needs
What an accountancy website needs
Clarity about who you serve, what it costs and how starting works.
Pages for who you serve, not what you do
"Sole traders", "limited companies", "landlords", "contractors", "farms" work far better than "bookkeeping", "payroll", "VAT". People identify with what they are before they know what they need.
Fees, or at least a starting point
A from-price per month by client type. It is the rarest thing on an accountancy website and the most useful.
How switching works
Three or four steps: you sign, we write to your old accountant, they send the records, we take it from there. It is genuinely that simple and almost nobody says so.
Structure
The pages we would build
-
Home
Who you look after, roughly what it costs, and how to start.
-
A page per client type
Sole traders, limited companies, landlords, contractors, farms: whichever you actually want more of.
-
Services
Accounts, tax returns, VAT, payroll, bookkeeping, Making Tax Digital. Grouped, in plain English.
-
Fees
The page nobody else has.
-
Switching to us
Removes the main objection.
-
About and the team
Faces and names. This is a relationship bought on trust, and a firm with no visible people is a harder sell.
-
Contact
Phone, email, and a form that asks the two or three things you need to give a sensible answer.
Work
Sites we have built
J.J. & A.W. Skeet
Surfacing and groundworks across Ryedale, York and Scarborough. Built to prove a family firm is exactly that.
Pricing
What it costs
The same published prices as everyone else pays. No sector premium.
Essential
Up to 5 pages
£400
- Designed for your business, not a template
- Every word written for you
- Fast on a phone, where most people find you
- Enquiries land straight in your inbox
- Built so Google can read it
- Domain, hosting and email sorted
- One round of revisions
Recommended
Complete
Up to 10 pages
£800
- Everything in Essential
- A page per service, so each one can rank
- An areas page, so nearby customers find you
- A fuller work section to win the job
- More internal linking between pages
- One round of revisions
Advanced
Bespoke build
£1,200+
- Everything in Complete
- Built around what your business actually does
- Filterable listings, bookings or directories
- Connected to systems you already use
- Scoped and quoted before anything starts
Need a page or two more than the package allows? We will quote for the extra pages before you commit to anything, so you know the full cost up front. See the full comparison.
FAQs
Questions from accountants
Should we really publish our fees?
You do not have to publish everything. A from-price for the common client types filters out the people who were never going to proceed and pre-qualifies the ones who enquire. Firms that try it rarely go back.
Our clients all come from referrals.
And they still look you up before they ring. A referral to a firm with a dated website converts less often than the same referral to a firm that looks current. The recommendation gets you looked at, the website decides whether you get called.
Do we need to write about tax changes?
Only if you will keep it up. A blog with three posts from 2022 says something worse than no blog at all. If you will genuinely write a few useful pieces a year, it works well; if not, we would rather build a better set of core pages.
How do we handle client confidentiality in case studies?
Anonymised and with permission. "A haulage business in Ryedale" is fine and often more relatable than a named client. We never publish a client name or figure that has not been cleared.
Advice
Worth reading
What a small business website actually needs
Most small business sites have too many pages saying too little. Here is the site most local businesses should have, page by page, and the five…
How to get found on Google locally
The highest-return thing you can do is free, takes an afternoon, and is not your website. Here is the order to do everything in, and what to ignore.
How much should a small business website cost in the UK?
Quotes for the same website vary enormously. Here is what actually drives the price, and the four questions that tell you whether one is fair.