J.J. & A.W. Skeet
Surfacing and groundworks across Ryedale, York and Scarborough. Built to prove a family firm is exactly that.
Web design for landscapers
Nobody buys landscaping from a description.
This is the most visual trade there is. Your customers are imagining a finished garden, and either your website shows them one or it does not. Everything else is secondary.
- From £400
- Built around your photographs
- Before and after done properly
The problem
What makes landscaping different
Two things: it is bought with the eyes, and it is bought in a rush every spring.
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The photographs are the sales pitch
A customer cannot picture "block paving with a contrasting border" from words. They can look at a finished drive and know instantly whether it is what they want. On a landscaping site, images are not decoration. They are the product.
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Before and after is unusually powerful
No other trade transforms a space this visibly. A tired lawn and a broken patio next to what you turned it into is the most persuasive thing you own, and most landscapers never photograph the before.
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The season compresses everything
Enquiries surge from February to May and you cannot take them all. That makes the website's job partly filtering: attracting the work worth doing and gently discouraging the rest.
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The word covers ten different trades
Driveways, patios, fencing, decking, turfing, walling, planting, garden design, maintenance. A customer who wants a designed garden and one who wants a drive laid are looking for very different firms.
What it needs
What a landscaping website needs
Photographs, organised.
A project gallery arranged by type
Not one long scroll of everything. Someone who wants a patio should be able to see patios. Sorting the photographs is worth more than adding more of them.
Before and after pairs
Start photographing the before, even badly, even on your phone in the rain. In a year you will have the best marketing asset in your trade. We build the layouts to show them side by side.
Honesty about what you take on
Minimum job size, whether you do design as well as build, whether you maintain afterwards. It turns the flood of spring enquiries into the right ones.
Structure
The pages we would build
Landscaping suits the ten-page package, because each surface type is its own search.
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Home
Your single best finished garden, large, straight away.
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Driveways
Block paving, resin, gravel, tarmac. Big-ticket and heavily searched.
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Patios and paving
The other big one, and the most photogenic.
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Fencing and walling
Smaller jobs, steady demand, often the first thing a new customer buys before trusting you with more.
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Garden design and planting
A different customer with a bigger budget. Worth separating.
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Projects
The gallery, sorted by type, with before and after where you have it.
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Areas covered and contact
Where you work, and a form that lets people attach a photo of their garden.
Work
Sites we have built
A & J Plant Sales
A filterable machinery listing with a page per machine and a sold archive, run entirely by the dealer.
Pricing
What it costs
The same published prices as everyone else pays. No sector premium.
Essential
Up to 5 pages
£400
- Designed for your business, not a template
- Every word written for you
- Fast on a phone, where most people find you
- Enquiries land straight in your inbox
- Built so Google can read it
- Domain, hosting and email sorted
- One round of revisions
Recommended
Complete
Up to 10 pages
£800
- Everything in Essential
- A page per service, so each one can rank
- An areas page, so nearby customers find you
- A fuller work section to win the job
- More internal linking between pages
- One round of revisions
Advanced
Bespoke build
£1,200+
- Everything in Complete
- Built around what your business actually does
- Filterable listings, bookings or directories
- Connected to systems you already use
- Scoped and quoted before anything starts
Need a page or two more than the package allows? We will quote for the extra pages before you commit to anything, so you know the full cost up front. See the full comparison.
FAQs
Questions from landscapers
My photographs are not professional. Does that matter?
Less than you think. Phone photographs of genuinely good work in decent light are fine, and they read as authentic in a way that a stock image never will. The two rules are: shoot in daylight, and shoot it finished and tidied.
I am fully booked every spring anyway.
Then the site is for choosing better jobs and for filling the quieter months. A page aimed at winter fencing and maintenance work does more for a landscaper than another spring enquiry you have to turn away.
Should I show prices?
A per-square-metre guide for drives and patios helps, because it stops you quoting for people whose budget was never realistic. Design work is genuinely bespoke and does not price that way.
What if I have no before photographs?
Then the site is built around finished work, which is perfectly good, and you start photographing the before from the next job onwards. We never fabricate a before image or leave an empty space where one should be.
Advice
Worth reading
How to get found on Google locally
The highest-return thing you can do is free, takes an afternoon, and is not your website. Here is the order to do everything in, and what to ignore.
How much should a small business website cost in the UK?
Quotes for the same website vary enormously. Here is what actually drives the price, and the four questions that tell you whether one is fair.
Wix, Squarespace or a web designer: an honest comparison
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