A & J Plant Sales
A filterable machinery listing with a page per machine and a sold archive, run entirely by the dealer.
Web design for dental practices
Half your visitors are nervous before they arrive.
A dental website has two jobs at once: bring in new patients for the treatments that sustain the practice, and calm somebody who has been putting off a check-up for four years. Both while staying inside the GDC guidance.
- From £400
- Written with GDC guidance in mind
- Fees set out clearly
The problem
What a dental website is actually dealing with
Three audiences, one regulator, and a lot of anxiety.
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The nervous patient needs different words entirely
Someone who has avoided a dentist for years is not comparing implant prices. They need to know they will not be lectured, what the first appointment involves, and that they can say they are anxious without it being a scene. A page written for them converts patients that no amount of clinical detail would.
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The high-value treatments are researched carefully
Implants, orthodontics, clear aligners, cosmetic work. Weeks of reading, several practices compared, and cost is central. These need proper pages with real explanation and honest figures.
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NHS and private confuses everyone
Whether you are taking NHS patients, whether there is a waiting list, what the band charges are, what private costs instead. Unanswered, this is the commonest reason someone gives up and rings elsewhere.
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The GDC has views on how you say all this
Dental advertising has to be legal, decent, honest and truthful, claims need backing with facts, language should be clear to patients, and you must not create unjustified expectations about results. Your GDC registration number belongs on the site. This shapes how the pages are written, not just what is on them.
What it needs
What a practice website needs
Fees, reassurance, and a straightforward way to register.
A complete, current fee list
NHS band charges and private fees. From-prices for treatments that genuinely depend on assessment, with that made clear. Patients expect it and its absence reads as evasion.
A page written for anxious patients
What the first visit is like, how long it takes, what happens if they need work doing, and how to tell you they are nervous. One of the highest-converting pages a practice can have, and one of the rarest.
Registration made obvious
Whether you are open to new patients, NHS and private, separately and honestly, and exactly how to join. If there is a waiting list, say so; people respect it and stop wasting your reception's time.
Structure
The pages we would build
Practices usually want the ten-page package, because the treatment pages carry the high-value work.
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Home
Whether you are taking patients, where you are, and how to register.
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New patients
Registration, what the first appointment involves, and the reassurance for nervous patients.
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Treatments
A page each for the significant ones: implants, orthodontics, hygiene and cosmetic work, written in language a patient understands.
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Fees
NHS bands and private fees, set out plainly.
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The team
Names, photographs, qualifications and GDC numbers. Required in spirit and reassuring in practice.
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Emergencies
What to do, when you can see them, what it costs. Heavily searched and usually badly answered.
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Contact and find us
Parking, accessibility, opening hours.
Mistakes
What practices get wrong online
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Stock photographs of models with unnaturally white teeth
It reads as a promise, which is precisely what the guidance warns against, and it tells the patient nothing about your practice. Photographs of your actual surgery and your actual team do far more.
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Superlatives instead of facts
"The best dental care in Yorkshire" is a claim you cannot back and the guidance asks you to back your claims. "Twelve years in the same practice, open Saturday mornings" is checkable and more persuasive.
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No fees at all
It is the first thing patients look for. Leaving it out does not avoid the question, it just moves the enquiry to whoever answered it.
Work
Sites we have built
J.J. & A.W. Skeet
Surfacing and groundworks across Ryedale, York and Scarborough. Built to prove a family firm is exactly that.
Pricing
What it costs
The same published prices as everyone else pays. No sector premium.
Essential
Up to 5 pages
£400
- Designed for your business, not a template
- Every word written for you
- Fast on a phone, where most people find you
- Enquiries land straight in your inbox
- Built so Google can read it
- Domain, hosting and email sorted
- One round of revisions
Recommended
Complete
Up to 10 pages
£800
- Everything in Essential
- A page per service, so each one can rank
- An areas page, so nearby customers find you
- A fuller work section to win the job
- More internal linking between pages
- One round of revisions
Advanced
Bespoke build
£1,200+
- Everything in Complete
- Built around what your business actually does
- Filterable listings, bookings or directories
- Connected to systems you already use
- Scoped and quoted before anything starts
Need a page or two more than the package allows? We will quote for the extra pages before you commit to anything, so you know the full cost up front. See the full comparison.
FAQs
Questions from dental practices
Will you make sure the site is GDC compliant?
We write to the guidance: claims backed by facts, plain language, no unjustified expectations about results, registration details included, and your practice reviews and signs off every word. We know the rules well enough to write within them; we are not your compliance adviser and would not pretend to be.
Can we show before-and-after photographs?
With patient consent and presented carefully, they have a place, but they must not imply a new patient will get the same result, and treatment must be shown as conditional on assessment. It is worth getting your principal's view on each one rather than publishing a gallery.
We are not taking NHS patients at the moment.
Then say so prominently. It saves your reception a great many calls and patients would far rather read it than be told on the phone.
Do we need to advertise implants specifically?
If you want that work, yes, with its own page. It is a considered, high-value purchase and patients research it thoroughly. What matters is explaining it properly and being straight about cost, not making claims about the outcome.
Advice
Worth reading
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