J.J. & A.W. Skeet
Surfacing and groundworks across Ryedale, York and Scarborough. Built to prove a family firm is exactly that.
Web design for plumbers and heating engineers
A burst pipe and a new boiler are not the same customer.
One needs you in the next hour and will not read a word. The other is spending two thousand pounds and wants to understand the options. Most plumbing websites are built for one and lose the other.
- From £400
- Built for emergency and considered jobs
- Content written for you
The problem
The two journeys your site has to run at once
This is the defining problem of a plumbing website, and it is solvable.
-
The emergency: seconds, not minutes
Water is coming through a ceiling. They will try three numbers until one answers. Nothing on your site matters except how fast they can find a number and tap it, not your history, not your service list, not your gallery.
-
The boiler: weeks, and a lot of reading
A replacement boiler is a considered purchase. They want to know which makes you fit, what the warranty is, whether there is finance, how long you will be in the house, and what it will roughly cost. They will compare you against a national installer with a slick quote tool.
-
The registration question is non-negotiable
For anything gas, customers have been told for years to check the engineer is on the Gas Safe Register. Your registration number should be visible and correct, because a proportion of your customers genuinely will check it.
-
Heat pumps have changed the conversation
Whether or not you fit them, customers are asking. A page that explains plainly whether a heat pump suits their house, including when it does not, earns more trust than silence does.
What it needs
What the website needs to do
Serve the emergency in one tap and the boiler buyer in one page.
An emergency route that never moves
The number fixed at the top on mobile, tappable, with your actual hours next to it. If you do not do out-of-hours, say so. Being honest about it is better than a missed call at 2am.
A boiler page that answers everything
Makes you fit, warranty lengths, what a typical installation involves, how long it takes, finance if you offer it, and what happens to the old one. This is the highest-value page on the site and usually the thinnest.
Your registration, correct and visible
Number included, current. It costs nothing and it is the reassurance this trade is bought on.
Structure
The pages we would build
-
Home
Emergency number at the top, what you do, where you cover.
-
Emergency plumbing
Hours, response, what to do while waiting. Turning the stopcock off is genuinely useful advice and people remember who gave it.
-
Boiler installation and replacement
The considered-purchase page. Give it the room it deserves.
-
Boiler servicing and repairs
Seasonal, repeatable, and searched for by name.
-
Bathrooms
If you fit them, this is a different customer again and wants photographs of finished bathrooms.
-
Heat pumps and renewables
Where you do this work. An honest explanation of suitability beats a sales page.
-
Areas covered and contact
Named places, and every way to reach you.
Mistakes
What loses the job
-
Hiding the phone number on mobile
The commonest and most expensive mistake in this trade. On an emergency search the number is the website.
-
A one-line boiler page
"We install boilers" competes against a national firm offering a fixed price in sixty seconds. You will not win on price, but you can win on being local, contactable and clear, and that takes more than a line.
-
Vague hours
"24/7 emergency callout" when you mean "I answer the phone if I am awake" produces angry reviews. Publish what you actually do.
Work
Sites we have built
A & J Plant Sales
A filterable machinery listing with a page per machine and a sold archive, run entirely by the dealer.
Pricing
What it costs
The same published prices as everyone else pays. No sector premium.
Essential
Up to 5 pages
£400
- Designed for your business, not a template
- Every word written for you
- Fast on a phone, where most people find you
- Enquiries land straight in your inbox
- Built so Google can read it
- Domain, hosting and email sorted
- One round of revisions
Recommended
Complete
Up to 10 pages
£800
- Everything in Essential
- A page per service, so each one can rank
- An areas page, so nearby customers find you
- A fuller work section to win the job
- More internal linking between pages
- One round of revisions
Advanced
Bespoke build
£1,200+
- Everything in Complete
- Built around what your business actually does
- Filterable listings, bookings or directories
- Connected to systems you already use
- Scoped and quoted before anything starts
Need a page or two more than the package allows? We will quote for the extra pages before you commit to anything, so you know the full cost up front. See the full comparison.
FAQs
Questions from plumbers and heating engineers
Can I compete with the big national boiler companies?
Not on their terms, and you do not need to. They win on process and finance; you win on being local, on the customer speaking to the person who will actually be in their house, and on being there next year when something needs adjusting. Say that plainly and it lands.
Do I need to list every boiler brand?
List the ones you actually install and are accredited for. Naming three you know inside out is more convincing than a wall of logos.
Should I take enquiries by WhatsApp?
For plumbing, yes. A photograph of the leak or the boiler badge saves a visit and speeds up a quote. We build it in wherever you want it.
What about heat pumps if I do not fit them?
Say so honestly and explain why. Customers ask, and a straight answer builds more trust than pretending the question is not being asked.
Advice
Worth reading
What a small business website actually needs
Most small business sites have too many pages saying too little. Here is the site most local businesses should have, page by page, and the five…
How much should a small business website cost in the UK?
Quotes for the same website vary enormously. Here is what actually drives the price, and the four questions that tell you whether one is fair.
Wix, Squarespace or a web designer: an honest comparison
A builder platform is sometimes the right answer and we will say so. But the subscription is not the real price, and there is one clause worth…