J.J. & A.W. Skeet
Surfacing and groundworks across Ryedale, York and Scarborough. Built to prove a family firm is exactly that.
Web design for roofers
Most roofing enquiries start with a wet ceiling.
Somebody is standing in a back bedroom with a bucket and a phone, comparing three roofers at once. A website built for that moment wins work. One built to describe the company does not.
- From £400
- Built for a phone, outdoors, in a hurry
- Content written for you
The problem
What is actually happening when someone finds you
Roofing splits into two completely different customers, and most roofing websites are built for neither.
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The urgent one is not reading
A leak, a slipped slate, storm damage. They are scanning three sites in ninety seconds looking for one thing: a number to ring that will answer. Anything that delays that costs you the job: a slow site, a phone number buried in a footer, a contact form where a phone number should be.
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The planned one is researching properly
A full re-roof is thousands of pounds and they will spend an evening on it. They want to see roofs you have actually finished, understand the difference between the options you are quoting, and satisfy themselves you will still exist in five years.
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Both of them are wary before they start
Roofing shares a public-perception problem with driveways and tarmac: everyone has read a story about a roofer who took a deposit and vanished. A cautious customer is looking for reasons to rule you out, and a website that looks slapdash gives them one for free.
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They are checking whether you cover them
Roofers work a radius, not a county. If a customer in a village fifteen miles out cannot tell whether you come that far, they will assume not and ring somebody else.
What it needs
What a roofing website needs
Three things do most of the work.
A phone number that is impossible to miss
Visible without scrolling, tappable, on every page. For emergency work this single detail decides more jobs than anything else on the site.
Photographs of finished roofs
Yours, taken on your phone, of real jobs. In this trade the work is the proof, and a customer comparing three firms will pick the one whose roofs they can actually see. Nothing from a stock library comes close.
The areas you cover, written out
The towns and villages by name. It answers the customer's question and it is also what makes you findable for "roofer in" plus a place, which is what people type.
Structure
The pages we would build
A ten-page site covers this comfortably. Five works if you keep the services together on one page.
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Home
What you do, where you work, how to reach you, and a roof you have finished, all before anyone scrolls.
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A page per service
Re-roofing, flat roofing, repairs, leadwork, guttering, chimneys, fascias and soffits. Separate pages because these are separate searches, and because a customer with a flat roof problem wants to read about flat roofs.
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Recent work
Photographs with a line about the job and where it was. Straightforward, and the most persuasive page on most roofing sites.
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Areas covered
Named towns and villages, not a radius on a map.
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About
How long you have been going, who you are, and anything genuinely verifiable: trade memberships, guarantees, insurance. Only what is true.
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Contact or get a quote
Phone, a short form, and what happens next. If you have a WhatsApp people already use, put it here. Sending a photo of the problem saves everyone a visit.
Mistakes
What costs roofers work
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Stock photographs of other people's roofs
Customers are surprisingly good at spotting a stock image, and the moment they do, everything else on the site becomes questionable. A slightly wonky phone photo of your own work beats a perfect photo of somebody else's.
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A contact form instead of a phone number
For emergency work a form is a barrier. Someone with water coming through a ceiling is not filling in fields and waiting.
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Claiming accreditations you do not hold
It is checkable, and being caught destroys the trust the whole site exists to build. If you hold something, name it. If you do not, sell on the work instead.
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One page for everything
A single "Services" page listing eight things gives a customer nothing to read and gives Google nothing to rank. Each service that people search for separately deserves its own page.
Work
Sites we have built
A & J Plant Sales
A filterable machinery listing with a page per machine and a sold archive, run entirely by the dealer.
Pricing
What it costs
The same published prices as everyone else pays. No sector premium.
Essential
Up to 5 pages
£400
- Designed for your business, not a template
- Every word written for you
- Fast on a phone, where most people find you
- Enquiries land straight in your inbox
- Built so Google can read it
- Domain, hosting and email sorted
- One round of revisions
Recommended
Complete
Up to 10 pages
£800
- Everything in Essential
- A page per service, so each one can rank
- An areas page, so nearby customers find you
- A fuller work section to win the job
- More internal linking between pages
- One round of revisions
Advanced
Bespoke build
£1,200+
- Everything in Complete
- Built around what your business actually does
- Filterable listings, bookings or directories
- Connected to systems you already use
- Scoped and quoted before anything starts
Need a page or two more than the package allows? We will quote for the extra pages before you commit to anything, so you know the full cost up front. See the full comparison.
FAQs
Questions from roofers
I get all my work from word of mouth. Do I need a website?
Word of mouth still ends up on Google. Someone is given your name, then looks you up before ringing, and what they find either confirms the recommendation or quietly undermines it. The website is not replacing word of mouth; it is stopping it leaking.
What do you need from me?
Photographs of finished jobs, the areas you cover, the services you offer, and half an hour on the phone. We write the rest.
Will it get me to the top for "roofer" in my town?
Nobody can promise a position. What we can do is build the site so search engines understand exactly what you do and where, which is the part that is in anyone's control. In most Ryedale towns the competition is a site nobody has touched in five years; in York it is a great deal harder, and we would tell you that up front.
Should I put my prices on it?
Usually not a fixed price, because every roof is different. A guide, such as a typical repair range or what a survey costs, helps more than it costs you, and filters out people who were never going to buy.
Advice
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