A & J Plant Sales
A filterable machinery listing with a page per machine and a sold archive, run entirely by the dealer.
Web design for solicitors and law firms
Every practice area is a different customer.
Somebody moving house is comparing conveyancing quotes on price. Somebody writing a will is thinking about their family. Somebody in an employment dispute is frightened. One tone of voice cannot serve all three.
- From £400
- A proper page per practice area
- Content written for you
The problem
Where high-street firms lose work online
Usually not to another local firm. Usually to a national with a better funnel.
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Conveyancing has become a price comparison
Online conveyancers give an instant quote in thirty seconds. A local firm asking people to ring during office hours for an estimate loses the enquiry before it exists. Either give an indication of cost, or make the phone call obviously more valuable than the alternative.
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Wills and probate are bought on reassurance
Nobody price-compares a will as coldly as a conveyance. They want a person, in a place they can get to, who will explain it without making them feel stupid. This is exactly where a local firm should beat a national, and where a cold, corporate website throws the advantage away.
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Family and employment clients are distressed
They are reading at eleven at night, worried, and often before they have told anyone. The page has to be calm, plain, non-judgemental and clear about the first step, and it has to work discreetly on a phone.
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One page for "our services" wastes the lot
A single list linking to nothing gives three completely different clients the same undifferentiated answer, and gives search engines nothing to distinguish you by.
What it needs
What a law firm's website needs
Separation, plain language, and a visible first step.
A real page per practice area
Written in the register that area needs. Conveyancing can be brisk and practical. Family law cannot.
Costs information that is genuinely useful
Regulated price transparency requirements apply to several areas of work, and beyond compliance it is simply what clients want. Done properly it is a competitive advantage, not a box to tick.
An obvious, low-commitment first step
"Request a call back", "Ask a question", "Get a conveyancing estimate". Being able to start without committing matters enormously to a nervous client.
Structure
The pages we would build
Firms with several practice areas generally need the ten-page package or a scoped larger build.
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Home
Who you are, what you do, where you are, and a clear route into each area.
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A page per practice area
Conveyancing, wills and probate, family, employment, commercial, disputes, each written for its own client.
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Costs
Set out clearly, meeting the relevant transparency requirements and answering the question honestly.
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People
Named solicitors with photographs and what they actually do. Law is bought from people, and this is where a local firm has an edge over a call centre.
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About the firm
How long you have been in the town, your regulatory information, and anything genuinely distinguishing.
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Contact
Address, phone, opening hours, parking and accessibility. Mundane and constantly needed.
Mistakes
Where these sites go wrong
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Writing in legal register
"We provide comprehensive advice in respect of contentious probate matters" tells a worried person nothing. "If you are disputing a will, here is what happens first" tells them everything.
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Hiding the people
A firm with no photographs and no names looks like a call centre. The people are the reason to choose a local practice.
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Silence on cost
Understandable caution, and it hands the enquiry to whoever answered the question.
Work
Sites we have built
J.J. & A.W. Skeet
Surfacing and groundworks across Ryedale, York and Scarborough. Built to prove a family firm is exactly that.
Pricing
What it costs
The same published prices as everyone else pays. No sector premium.
Essential
Up to 5 pages
£400
- Designed for your business, not a template
- Every word written for you
- Fast on a phone, where most people find you
- Enquiries land straight in your inbox
- Built so Google can read it
- Domain, hosting and email sorted
- One round of revisions
Recommended
Complete
Up to 10 pages
£800
- Everything in Essential
- A page per service, so each one can rank
- An areas page, so nearby customers find you
- A fuller work section to win the job
- More internal linking between pages
- One round of revisions
Advanced
Bespoke build
£1,200+
- Everything in Complete
- Built around what your business actually does
- Filterable listings, bookings or directories
- Connected to systems you already use
- Scoped and quoted before anything starts
Need a page or two more than the package allows? We will quote for the extra pages before you commit to anything, so you know the full cost up front. See the full comparison.
FAQs
Questions from law firms
Can we publish prices when every matter differs?
Fixed fees where the work genuinely is fixed, ranges where it is not, and a plain explanation of what moves the number. Clients understand "it depends, and here is what it depends on". They do not accept silence.
Who checks that the content is compliant?
You do, and that is by design. We write clear drafts and your firm reviews every word before it publishes. We know how to write for a regulated profession; we are not the ones who sign it off.
Do we need a blog?
Only for the questions clients actually ask. "What happens if someone dies without a will" earns its place. Commentary on a case nobody outside the profession has heard of does not.
Is a local firm's website still worth it against the nationals?
For conveyancing you are competing hard on price and convenience. For wills, probate, family and anything sensitive, being local and being a named human is the advantage, provided the website makes that visible instead of imitating the nationals.
Advice
Worth reading
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